Vaura aspires to lead the industry in total-body conditioning, pushing the boundaries of what athletic reformer Pilates can achieve. Each session is designed to be electrifying, leaving individuals feeling energised, challenged, and wholly alive. With state-of-the-art studios, Vaura cultivates a sensory experience that aligns individuals towards a straighter, better version of themselves. By empowering individuals to discover their untapped potential through dynamic and transformative athletic reformer Pilates movements, Vaura’s workouts energize every fiber of your being. These sessions sculpt not only bodies but also minds, delivering an energetic sensory experience that defies the ordinary.

Our role was to reintroduce the brand to the market with a refreshed brand strategy and supporting collateral, including animations, social media, and OOH assets. This effort aimed to build a new narrative and launch a New York premises, subsequently flowing into a refreshed proposition in Australia. Potion developed the brand core, tapping into the brand's purpose and core belief, extending into brand pillars, and refining the brand personality and overall proposition. The result is an empowering, confident, transformative, edgy, and uplifting narrative that feels fresh and current.

Outcome: The refreshed brand strategy and its execution have successfully redefined Vaura’s presence in the market. The empowering and sensory-rich experience has resonated with individuals, encouraging them to discover their inner potential and embrace a transformative journey. Vaura now stands out as a leader in athletic reformer Pilates, delivering an unparalleled fitness experience that is both innovative and impactful.