Our Team
Potion is creatively led by Rachel Ward. We craft brands that scale, working hands-on and bringing together a network of specialists for every project. Let’s create something extraordinary together.
FOUNDER & CREATIVE DIRECTOR
Rachel Ward
Meet Rach, the creative lead for Potion Creative. With over 15 years in the industry, I've collaborated with diverse brands, such as The Oodie, Best&Less, F45, National Tiles and BMW Australia infusing their stories with meaning and connection. My superpower lies in translating visions into tangible, captivating solutions tailored to business goals and objectives. I thrive on working directly with founders, crafting brand strategies that elevate their businesses to dream-worthy heights. The joy of giving a brand its unique identity, shaping dreams into reality, and creating something truly magical is what fuels my passion beyond aesthetics.
SENIOR GRAPHIC DESIGNER
Annie Bhardwaj
Meet Annie, the spirited force at Potion Creative! With bright eyes and an unabashed zest for life, she is ready to dive into each day and project with endless curiosity and a whole lot of passion. Drawing from my background in communication design, I blend daring vision with a touch of elegance to give you solutions that are not just thoughtful but also downright magical.Think of me as your creative confidante, your go-to person for weaving unique identities and breathing life into both print and digital designs. Every project is a canvas, and with our collaborative touch, we'll unveil the limitless potential within each one. Let's go on this journey together, turning ideas into meaningful solutions that resonate and make a lasting impact.
We take clients on a journey to discover the magic in their brand through creative storytelling, engaging visual solutions and experiences that yield a lasting result to drive consistency across all channels with a little touch of magic.
What We Do
Brand Strategy
Photography
Animation
Brand Identity
Copywriting
Marketing Collateral
Art Direction
Campaigns
Digital Ads
Tone of Voice
Brand Storytelling
Social Media
Logomarks
Graphic Design
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