NEW GEO SOCIETY
Branding Brilliance: Unveiling the New Geo Society Book
Branding
Art Direction
Typesetting
Illustrations
OUR ROLE
TEAM
Rachel Ward
Annie Bhardwaj
YEAR
2023
Chris Kutarna, an international best-selling author, TED Speaker, and distinguished academic, approached Potion seeking assistance in developing his latest book. As a renowned figure in global trends, the future of work, and geopolitical shifts, Chris aimed to create a publication that not only showcased his expertise but also ignited a new perspective on navigating our rapidly changing world.
Our collaboration with Chris Kutarna encompassed the comprehensive design and illustration of his book. The objective was clear: to present a visually engaging and intellectually stimulating narrative that would captivate readers and convey his profound insights effectively.
Chris Kutarna's mission extends beyond the realms of literature. Through his learning consultancy, Newgeo.org, he aspires to assist senior executives in education, government services, and luxury sectors. The goal is to transform corporate development budgets into innovative programs of learning and discovery. These programs are tailored to produce leaders equipped to confront the challenges posed by the ever-evolving global landscape.